Overview

Holy Guac is a full-scale rebranding of Taco Mix, a local taco restaurant, reimagined to resonate with modern audiences while honoring its authentic roots. This project encompassed every facet of brand development—from strategic foundations to tangible touchpoints—culminating in a cohesive and vibrant brand experience.​

Strategic Foundations

• Brand Strategy: Developed a clear mission statement and core values to guide the brand's direction.
• Target Audience: Identified and analyzed the primary customer demographics to tailor the brand messaging effectively.
• Positioning Line: Crafted a compelling tagline that encapsulates the brand's essence.​

Visual Identity

• Logo Design: Created a distinctive logo that reflects the brand's personality and appeals to its target audience.
• Color Palette & Typography: Selected a vibrant color scheme and complementary typefaces to establish a recognizable visual language.
• Brand Objects: Designed key brand elements, including signage, to ensure consistency across all physical locations.​

Digital Presence

• Website Design: Developed a user-friendly website that showcases the brand's offerings and story.
• Mobile App (No-Code): Designed a visually engaging, no-code mobile application to enhance customer interaction.​

Marketing & Collateral

• Promotional Materials: Produced posters and custom hot sauce packets to reinforce brand identity.
• Merchandise: Designed branded apparel and stickers to foster community and brand loyalty.​

Brand Guidelines

Compiled a comprehensive brand book detailing all aspects of the brand, ensuring consistency and providing a reference for future applications.​

This project demonstrates a holistic approach to branding, blending strategic insight with creative execution to breathe new life into an existing restaurant brand.​